An Australian beer company has landed itself in Disney’s cross hairs with an ad campaign featuring the likeness of Snow White in bed with semi-nude dwarves.
The Foundry, brewers of Jamieson’s Raspberry Ale, said the “Ho White” campaign, based on characters from Disney’s 1937 animated film, “Snow White and the Seven Dwarves,” is designed to convince consumers the beverage is “anything but sweet,” The (Sydney, Australia) Daily Telegram reported Friday.
The campaign, which includes advertisements online and in bars, features “Ho White” blowing smoke rings while in bed with dwarves renamed “Filthy, Smarmy and Randy” by the company.